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Revolutionizing Hospitality with AI: How Sunriver Resort Overcame Staffing Shortages

Hospitality + AI Case Study

Sunriver Resort Logo

The hospitality industry is navigating a new era marked by evolving customer expectations and operational challenges. A significant staffing shortage at the forefront of these challenges has left many hotels struggling to maintain service standards. According to the American Hotel & Lodging Association (AHLA)‘s survey, 87% of surveyed hotels report staffing shortages, with 36% describing the situation as severe. This blog post will explore how Sunriver Resort, a premier destination in Oregon, partnered with BluIP to leverage artificial intelligence (AI) and overcome these staffing hurdles, enhancing guest experiences and operational efficiency.

The Staffing Shortage Dilema

Staffing shortages in the hotel industry are not new but have been exacerbated by the COVID-19 pandemic. The AHLA’s 2023 State of the Hotel Industry Report highlights that while the industry is on a path to recovery, workforce levels have not fully rebounded to pre-pandemic numbers. This has resulted in overwhelmed staff and diminished guest satisfaction, making it imperative for hotels to find innovative solutions to manage operations effectively.

Sunriver Resort’s AI Transformation

Sunriver Resort, nestled in the picturesque Cascade Mountains, faced similar challenges. The resort, renowned for its exceptional guest services and extensive amenities, found its front desk operations under significant strain. Overwhelmed staff and increasing guest complaints signaled the need for a transformative solution. Enter BluIP and its AI-powered virtual assistant, AIVA (Artificial Intelligence Virtual Assistant).

cowgirl with a white horse at sunriver resort

Implementing the AI Solution

BluIP’s comprehensive solution for Sunriver Resort involved several key components:

  • SIP Trunking and AIVA Integration: By integrating AIVA with the resort’s existing NAVISA contact center solution and legacy PBX system, BluIP ensured a seamless transition to AI-enhanced operations.
  • AIVA Console Deployment: Two agent deployments and one supervisor instance of AIVA were installed at the front desk, providing immediate support for guest interactions.
  • Enhanced Cloud Calling for Teams and Business Intelligence Tools: These tools provided robust communication capabilities and insights into call data, enabling better resource allocation.

Results and Benefits

The results of this AI integration were impressive: 

  • Operational Efficiency: AIVA handled routine inquiries, reducing the need for manual intervention by front desk staff to just 1%. This allowed the staff to focus on more complex and personalized guest interactions.
  • Guest Satisfaction: The resort saw a significant reduction in guest complaints, with 70.72% of FAQs being addressed by AIVA. This improvement in service quality was reflected in enhanced guest satisfaction scores.
  • High Call Offload Rate: During the resort’s busiest month, August 2023, AIVA achieved a call offload rate of up to 74%, significantly alleviating the burden on front desk staff.
  • Scalable Solution: The success at Sunriver led CoralTree Hospitality, the resort’s management company, to expand AIVA deployment to three additional locations immediately, with plans for implementation across all 44 properties.

AI: The Future of Hospitality

Sunriver Resort’s partnership with BluIP and the successful deployment of AIVA underscore the transformative potential of AI in the hospitality industry. By addressing staffing shortages and enhancing guest experiences, AI solutions like AIVA are helping hotels navigate the challenges of the modern era.

As the AHLA report suggests, technological advancements, including AI, are critical for the future of hospitality. By embracing these innovations, hotels can not only survive but thrive in a competitive and rapidly evolving landscape.

The staffing shortages plaguing the hospitality industry present significant challenges, but as Sunriver Resort’s experience shows, AI offers a viable and effective solution. By partnering with BluIP and leveraging the power of AI, Sunriver Resort has not only improved operational efficiency and guest satisfaction but also set a benchmark for hospitality excellence. For more information on how BluIP’s solutions can help your organization achieve similar success, visit BluIP or contact us today.

Discover how BluIP can transform your communication infrastructure and unlock new possibilities for your business. Download the Sunriver Resort case study today.

Download the Sunriver Resort Case Study

Sunriver Resort’s Challenge 

Sunriver Resort faced significant staffing shortages and overwhelmed front desk operations

BluIP’s Solution 

BluIP implemented AI-powered virtual assistants to handle routine inquiries and streamline operations.


The resort saw enhanced operational efficiency, reduced guest complaints, and improved overall guest satisfaction.


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BluIP Editorial Team
From the editorial team at BluIP. With each article, we strive to deliver quality industry information and insight, while discussing the future of AI and telecommunications.