About Us
Building what's next for business communications since 2011
We also build the software our customers answer calls with: a cloud phone system, a contact center and AIVA, an AI receptionist.
BluIP at a glance
- Founded
- 2011
- Founded
- Integrations
- 2,900+
- Integrations
- Customer retention
- 99%
- Customer retention
- Uptime
- 99.999%
- Uptime
The story
How we grew from one phone system to AIVA
BluIP was founded in 2011 as a voice company with a single hosted phone system and a plan to help businesses connect with their customers better.
For the hotel brand approvals and system certifications behind these milestones, see our technology partners.
- 2011
Founded with one hosted phone system (PBX)
- 2012
First hotel calls carried
- 2015
First SIP trunking for the top three US hotel brands
- 2017
AIVA 1.0 launched
- 2019
AIVA live across 1,400 Red Lion Hotels
- 2023
Generative AI added to AIVA
- 2025
AIVA Connect 3.0 launched
What makes us different
Voice problems are ours to fix
BluIP runs the routing and failover for every call, so our engineers look after call quality directly, with no other company in between. When a call comes in, AIVA already knows the line and the location, and the systems it connects to tell it who the caller is.
Known before anyone answers
- Whether the call is internal or external
- Who is calling, through the systems AIVA connects to
- Where they are calling from
What we believe
What guides our work
Our mission dates back to the company's founding, and we still hold to it.
Our mission
Connect the world with technology that inspires customer delight and business growth, while continuing to pioneer forward-thinking solutions for what comes next.
These are the values we make decisions by:
- 01Listen to the customerWe build the roadmap with the people who use the platform.
- 02Challenge conventionWe take on the problems other vendors pass on.
- 03Move with purposeEvery release we ship has a clear reason behind it.
- 04Take ownershipWe answer for our work and see every job through.
- 05Keep buildingWe keep adding to the platform as our customers' needs change.
Who we serve
Built for places where a missed call costs you
We build for large operations that take a lot of calls and can't afford to miss one. In hospitality, that means hotels, resorts and casino resorts, and the groups that own and manage them. In healthcare, it means federally qualified health centers (FQHCs), community health centers and health systems. In restaurants, it means fine dining, full-service and hotel restaurants. In enterprise, it means companies with multiple locations.
Each gets the same platform, with proof from its own industry. See our solutions and industries.
In hospitality
Hotels, resorts and casino resorts, and the groups that own and manage them
ExploreIn healthcare
Community health centers and health systems, where the phone line is the front door for patients
ExploreIn enterprise
Large enterprises with multiple locations that can't afford a missed call
Explore
Where we are
Headquartered in Las Vegas
BluIP has offices across North America and beyond, and sells across the United States and Canada. Our CEO, Armen Martirosyan, has led BluIP since it was a voice company with one hosted PBX, and he sits on the board of the Cloud Communications Alliance.
We are members of the Cloud Communications Alliance, HTNG, the Restaurant Technology Network and The Sequoia Project.
Headquarters
Las Vegas
Offices across North America and beyond
Where we sell
The United States and Canada
Memberships
- Cloud Communications Alliance
- HTNG
- Restaurant Technology Network
- The Sequoia Project
Next step
Bring your calls and your systems to a live demo
Talk to BluIP about the calls and systems your operation runs on, and we will show you how the platform handles them.
